Transcript
Since today we'll be really talking about bringing it all together
the one thing that everybody can do is to start pound the pavement start trying
to make sales calls once you've got a an idea of what the market thinks about
your idea you really do very rapidly start to make progress in deciding what
your business what you're going to be dedicating a good chunk of your life to
if it's worthwhile doing that or not and once you start doing the selling well
things will happen like you know meet partners you meet different employee
co-worker advisers our mentors you won't get today unless you start pounding the
pavement and that doesn't mean just you know standing outside Starbucks or
sending out emails it means you know really getting good at trying different
venues for making your pitch you may find a very high success rate at schools
or at fairs it doesn't it's it's not clear at the beginning what your path to
market should be what the most successful strategy for you and your
business will be so try everything and and leave no stone unturned what I've
suggested you do and I truly believe is summarize all of your learnings about
your business all of your marketing insights how to reach customers and for
a particular thought strategy for instance if you're gonna target school
teachers or you're gonna start to target you know auto dealers whatever it
happens to be make a landing page that summarizes that particular business
concept and go-to-market strategy for that particular idea that landing page
can be built almost entirely for free and would take you about half a day once
you get good at it and that's something that I did for this class I made a
landing page on strikingly.com strikingly.com provides free landing
pages it's free as long as you have their logo at the bottom which is just
fine with me if actually I think it does better SEO wise to use strikingly.com
as your landing page so create a free landing page using strikingly and there
is a ton of resources that I've listed here to help to put into that put that
landing page to get up